Privacy Policy

Your privacy is important to us at BreezyDresses. This Privacy Policy (“Policy”) explains how BreezyDresses collects, uses, discloses, and retains your information when you visit or use our website (our “services”), including the use of personal information in connection with interest-based advertising. It also describes the controls we provide you with to manage your personal information within our services and your data subject rights. Please read through the following before providing us with any of your personal data. When you provide BreezyDresses with your personal data, you consent to our collection, use, disclosure, and retention of your personal data in accordance with this Privacy Policy and as otherwise permitted by law.

When can we process your personal data?

  • Consent: When you give us your consent, we will process your personal data for the specific purpose you have consented to.
  • Contract: When making products and services available to you we will process your personal data necessary for fulfilment of a contract with you and to fulfil any obligations derived from that contract.
  • Legitimate Interest: We may process your personal information when necessary for our legitimate interests, such as managing your purchases, customer service, improving our products, and security purposes including fraud prevention.
  • Legal requirement: Whenever the processing of your personal data is necessary for us to fulfil our legal obligations.

What Personal Data do we collect

The types of personal data we collect from you include:

Account Information: When you create or manage an account with BreezyDresses, we collect information such as name, email address, gender, nationality, date and month of birth, contact information, password or security answers, and mailing/shipping address.

Purchase Information: When you purchase products, we collect name, email address, credit card and payment information, mailing and shipping address, contact information, marketing preferences, and your purchase history from our websites.

Online Activity information: When you use our website we collect (including through cookies) your IP address, device information, pages viewed, time spent, navigation paths, access times, and duration. We collect information on products you click from our emails. Our partners may also collect similar information to help us analyze, improve, and secure our services, and support our advertising.

Marketing information: When you register for newsletters, promotions, sweepstakes, contests, surveys, or fill in forms, we collect your name, contact information, date of birth, email address, marketing preferences, and any other information you choose to provide.

Feedback Information: When you submit a review, we collect your name, height/weight, gender, photographs, or other particulars you voluntarily provide.

Support Information: When you contact us, we collect your name, email address, contact information, and any other personal information you choose to provide.

Information from third-party partners: We may collect your email address via cookies and pixels through trusted third-party partners. These partners may combine your email with other information such as mailing address to serve relevant marketing offers. We may also obtain information about you from third-party partners to fulfil orders placed by you or others, including name, mailing address, contact information, and transaction information (but not payment card details).

How BreezyDresses uses your personal information

We may use and disclose your Personal Data for the following purposes:

To provide our services: To establish and maintain your account, track orders, purchase history, shipments, send cart reminders, and product notifications; to improve our services and business; to process your orders, payments, returns, or refunds; to understand your needs and personalize your experience (e.g., language preferences); to provide support, respond to requests, and evaluate satisfaction; to enforce our Terms and Conditions; and to comply with internal risk controls, financial service terms, or applicable law.

Marketing and Advertising: To send you marketing communications and ads about our sales, products, services, and promotions; to deliver targeted advertisements on our websites or social media; to invite you to our events; to process your participation in promotions, lucky draws, surveys, or loyalty programs; to promote our products; and to improve customer experience across all touchpoints.

Research and Development: We may use your Personal Data for research and development, including to analyze and improve the Service. We may create aggregated, de-identified, or anonymous data from personal information. We may use and share this de-identified data for lawful business purposes.

Others: We may also use your Personal Data for other purposes reasonably related to the above where we have consent, or where such use does not require consent under Applicable Laws.

How BreezyDresses shares your personal information

To provide our services, we may share your personal data with:

  • Companies within our group responsible for different activities;
  • Payment service providers, warehouses, logistics partners, order packers, and delivery companies;
  • Companies involved in running our loyalty program;
  • Professional service providers such as marketing agencies and third-party platform providers;
  • Companies approved by you, such as social media sites;
  • Anti-fraud detection and prevention entities; and
  • Law enforcement or any body required by law.

We may allow third-party advertising partners to set tracking tools to collect information about your activities and device (e.g., IP address, mobile identifiers, visited pages, location, time of day). We may combine and share such information and other information (like demographic data and past purchases) with these partners to deliver targeted advertisements. This is “interest-based advertising.” If you prefer not to share your personal information with such partners, you may follow the instructions below.

All information may be transferred, processed, and stored anywhere in the world, including countries with different data protection laws. We take appropriate safeguards to require your personal information remains protected.

We may also disclose or transfer personal data as required by law, including for anti-money laundering compliance. In connection with a proposed or actual business transaction (e.g., merger or acquisition), we may disclose your information to a third party, requiring them to protect your privacy consistent with this Policy.

Website Cookies

We use cookies to better understand how our website is used and enhance your experience. Cookies are small data files transferred to your device that allow it to remember information for future use. We may collect technical information from your browser or device, such as location data, device characteristics, operating system, and IP address. Unless you remain anonymous through your device or browser, this information may be collected automatically.

We may share non-personally identifiable information (e.g., location data, advertising identifiers, or a cryptographic hash of an email address) with third parties to facilitate targeted advertising. You have options to control or limit cookies and similar technologies. Most browsers accept cookies by default, but settings usually allow you to clear or decline them. If you disable cookies, some features may not function properly.

To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on. To opt out of interest-based ads on Facebook, Pinterest, or Google, use your account settings for those platforms. On your mobile device, check settings to control ads based on your interactions (e.g., “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android). Our websites do not respond to Do Not Track signals because we do not track users over time across third-party websites to provide targeted advertising. However, we believe you should have choices, which is why we outline options above.

Links To Third Party Websites

Our website may contain links to other third party websites whose privacy practices may differ from ours. If you submit personal data to any of those sites, your personal data is not subject to this Policy. We are not responsible for the security or privacy of any information collected there. We encourage you to review the privacy policy of any website you visit. Access to such third party websites is entirely at your own risk.

Accessing And Correcting Your Personal Data

You may review and correct your personal data by signing into your user account and selecting ‘Update Profile’ or equivalent. We will disclose personal data only to the registered individual after confirming identity. In relation to any request for access, we reserve the right to charge a nominal fee in accordance with applicable local legislation. Deletion of your account will not automatically delete your personal data. If you wish to request deletion of all personal data together with your account, please follow the steps under “Request for Deletion of Personal Data.”

Opting-Out

You have choices about your personal information. Where you have consented to processing, you may withdraw that consent at any time and prevent further processing. Even if you opt out, we may still collect and use non-personal information for legal purposes as described above. If you would like to unsubscribe from our newsletter or loyalty program, detailed instructions are provided at the bottom of all emails sent. If you would like to unsubscribe from any other mailing lists, please follow the opt-out instructions provided.

Request for Deletion of Personal Data

You have the right to request that we delete any of your personal data that we collected from you and retained, with certain exceptions. If you would like to withdraw your consent for the collection, use, and/or disclosure of your personal data, please follow the steps on our website. We will process such a request within a reasonable time. Once complete, we will no longer retain, use, or disclose your personal data, except for compliance, regulatory, or other legal purposes. Our ability to comply is subject to any legal requirement to maintain certain records. Please note that deletion will result in us not being able to provide you with the products or services you have requested.

Retention of Personal Data

Unless you have exercised your right to withdraw consent, we will retain your Personal Data as long as necessary for our legitimate business purposes, as well as our legal and financial obligations. When your personal data is no longer required for the purpose it was collected or for any of our legitimate business or legal purposes, we will destroy or anonymise it.

Security

We take reasonable precautions to protect your information and process it securely, including passwords, firewalls, and other standardized industry practices. Where you have chosen a password, you are responsible for keeping it confidential. No method of transmission over the internet or electronic storage is completely secure, and we cannot be held liable for unauthorized access or loss of any data provided. Nevertheless, we strive to protect your information and constantly review our security measures. We may post a notice on our website or send an email if a security breach occurs.

Transfer

The personal data you provide may be transferred to and stored with a cloud service provider with servers in various jurisdictions. Some entities to which your personal data may be disclosed may be located outside your home jurisdiction and may not have the same privacy laws. We have taken appropriate safeguards to require your personal information remains protected, and we require our third-party service providers and partners to have appropriate safeguards as well.

Amendments

We reserve the right to amend this Privacy Policy at any time. Any changes we make will be posted on our website. You are encouraged to review this page periodically to see any updates or changes.

Contact Us

All questions on our use of your personal data should be directed to our Data Protection Officer using the contact methods provided on our website.